Create Meaningful Interactions with Your Customers Per data from J.D. Power, over 67 percent of consumers now go directly to social media when they require customer service. One of the greatest things about social media is that it allows for these personal interactions. Depending on the nature of your business, you might not be able to have face-to-face talks with all your customers, you might have both local customers and those who buy your products online. Through social media, you can answer questions or address concerns that your online customers might have.
Help Your Website Rank Higher Social media will greatly increase the amount of traffic to your website. This provides both direct and secondary benefits. More traffic is always wonderful, but an increased amount of likes and shares online will also help your website rank higher in the search results. This can lead to a landslide of traffic coming your way. Not only that, but if the traffic comes through social media, it will be more likely that the people visiting will be interested in what you offer. This means more conversions for your business.
Keep an Eye on the Competition Social media also allows you to watch the competition. You’ll gain an idea of the sales and special promotions they offer and how they compare. You can’t provide the most innovative products and services in your industry if you don’t stay ahead of the game. Every bit of information you can gather will help.
Share Your Content Easily While you likely already share content on your website, it will reach many more potential customers on social media. Most people who visit your website either go directly or arrive via a link on social media. They are already interested in your business, which is great. However, social media allows you to share your content with strangers who may or may not become potential customers. You can also utilize popular hashtags to help your content gain exposure.Are you ready to get started on social media? For more tips, tricks and expert advice, please contact us today.