5 Tips For Getting Started with Video Marketing
Many small business owners may not realize that customers want to learn about their products and services in the easiest way possible. They want to expend minimal time and brainpower to understand a brand, and the market offers them so many choices. Therefore, when a brand takes the time to use experts or employees to create video content, they are developing a way for consumers to learn a story instantly and obtain insights into the brand. You can try these five tips for getting started with your next video marketing campaign:
1. Develop a strategy that will help you achieve your video marketing goals. For example, you can plan how much video content will be needed and what topics will be covered. You can plan for what target audiences the videos will reach and what actions that they will influence people to take.
2. Determine if video content will also be needed to generate brand awareness among general audiences. These are people who may not be specifically inclined to buy your products or services.
3. Decide if you will use animation or live video to share your brand stories or specific details about products or services. It would cost different amounts of money for each option, but you may need both types of content. Each format has its advantages and disadvantages in the marketing sector.
4. Distribute the right format of video content. For example, some small businesses will count on video content to be posted on Facebook, Instagram, or YouTube and then generate hits. The more people that click on their videos, the more traffic they will get to their main website. Just through the click-through, a wider audience of consumers will learn more about their brand.
5. Hire experts for more reasonable rates than you might expect. For example, you can use your own employees as live actors or have a video production team take footage of them at work and then piece the footage together to get your point across. There are also opportunities to take on extras or to film in public venues without breaking the bank.
Before you hire any experts to help you produce video content for a small business marketing campaign, remember that a simple smartphone with a digital video camera is a way to get free footage. You can also use affordable software to edit that footage and edit your own micro video. The point is that you should first take the time to map out the story and how the video, once finished, will achieve a specific marketing goal.